Customer Relationship Management - CRM
Forty2's position as an authorised reseller of EzyBizSuite enables our provision of an integrated Customer Relationship Management (CRM) application. This application provides aggregation of all contact details and activities from all other applications in the suite into a single location for easy querying and details retrieval. Contacts may come from various locations within the EzyBizSuite product suite:
- E-Commerce registered user
- newsletter subscriber
- fanclub member
- supplier
- business contact
- Phone call
Activities recorded against each contact include:
- E-Commerce transactions
- Newsletter subscriptions
- mailing list inclusion
- Projects belonging to that contact
- E-Mails to/from
- Phone calls to/from
- Issues related to/raised by contact
- sales opportunities
The CRM enables detailed querying of your contacts' activities and subsequent saving of these queries, both their results as well as the query itself for repeated use. Detailed reporting enables you to make informed decisions regarding business opportunities, ensuring maximum penetration of sales campaigns and customer loyalty.
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